Engauge’s Executive Chairman Rick Milenthal and his son, Josh, who works in Engauge’s Atlanta office, had an interesting blog exchange observing the disconnect between Klout scores and real-world clout/influence.
Badgy has recently taken a deep dive into integrating Klout scores into our Social Dashboard so marketers can quickly identify the most influential people who have engaged with their brands. We’ve been looking at interesting things like the level of engagement, influence, and reach of college football rivalries, and finding some unexpectedly influential fans of different schools.
Klout runs on a 100 point scale, and is still heavily based on Twitter activity, though many other networks are now supported. Something like a score of 60 usually looks like a pretty good score. But a score of 60 doesn’t always mean a good account. It can still mean a very annoying account. An account that thrives on replying to people and asking them to retweet.
Still, based on our observations so far, here’s our subjective view of what Klout scores mean (get your own Klout score here):
10 or less: A new or highly infrequent user. Not well known
10-30: A casual Twitter user. Probably has more than 10 and less than 100 followers, mostly personal friends in real life.
31-40: A somebody. This person probably has a network beyond their personal friends, and has actual conversations on Twitter that others might see.
41-50: A local influencer. Local can mean geography or local to a specific industry, but this person knows something and can get other people to respond. Sometimes the “locality” of this can mean someone who chatters a lot with their friends.
51-60: An intentional influencer. One way or another, these people are very intentionally using Twitter as a tool to market themselves or a product. They’re probably doing a good job.
61-70: A Pro. These people know how to get their message out there on Twitter, how to get reactions, how to get retweets. None of this means they aren’t an annoying bot account. But annoying bot accounts also aren’t likely to claim promotions that are based on Klout score.
71-80: Monsters and Machines. These accounts are hugely influential. The best of the bots make it into this category, but if you get someone at this level engaged in what you’re doing, you should send them free product, hugs and kisses.
81+: The Stratosphere. It’s pretty rarified air up here. Anyone in this score range is truly and absolutely influential on a global scale.
For more information on how to use Badgy and Klout to identify, motivate, engage, and measure your social media fans, contact email@example.com.
How does this compare to your experience with Klout scores? Any suggested changes to this scale?